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The Famous FAO Schwarz Toy Store to open in Arnotts

The world’s most iconic toy store, Schwarz, is to open it’s flagship store in Arnotts later this year.

The renowned toy store is making it’s way to the iconic buildings of Arnotts this October making it the second location in Europe to carry the signature brand. The Arnotts store will embody the ‘Return to Wonder’ theme across the 6,000 sq ft of retail space, offering customers play-based platforms and unique experiences unlike anything available in Ireland today.

With over 150 years in the toy business, FAO Schwarz is famous as a place of wonder and excitement where countless memories have been made – with the arrival of the brand at Arnotts set to be welcomed by kids and grown-ups alike.

FAO Schwarz will house everything you love about the brand including their trademark plush stuffed animals and walk-on piano keyboard – famously featured in the 1988 movie “Big” with Tom Hanks.  It’s basically going to be a wonderland for kids and grown-up kids with a huge selection of toys, plush teddies, robots, remote control cars and countless other games and dolls – including in-store experiences like a build-your-own race car station.

Donald McDonald, Managing Director at Brown Thomas and Arnotts, said, “Arnotts is home to the world’s most prestigious, exciting and innovative brands. We are a family focused destination always looking to deliver unique experiences to delight our customers. The opening of FAO Schwarz will deliver theatre, wonderment and magic to our customers and we are excited to become part of the many memories that will surely be made inside our walls.”

Jan-Eric Kloth, COO of the parent company of FAO Schwarz said; “Arnotts is an iconic retail brand that delivers amazing experiences and theatre to its customers therefore this was the perfect place for us to be. We are pleased to have such a creative and innovative team as our partners for the Arnott’s store. FAO Schwarz at Arnotts promises to be an adventure larger-than-life that sparks the imagination in all of us. Visitors will delight at every turn as they discover a land of wonder inside the store, where theatre and magic comes to life through FAO Schwarz signature elements – including the famous clock tower.

Experiential shopping that transcends so much more than just toys is something which is engrained in the history of FAO Schwarz, and its brand new flagship store at Arnotts promises to live up to even the most fantastical imagination.

Keep up to date on all the latest news from Arnotts, by following the Arnotts social channels, @ArnottsDublin