New Dimensions Active’s collaboration with Vogue Williams Available in store from 5th December
- Tue, 29 Nov 2022
“Don’t be afraid, be empowered. This collaboration embodies style, performance and empowerment with a unique flare. Adding leopard print and neon details to our signature styles, this collection is sure to have you standing out in the crowd” – New Dimensions Active
Premium Irish leisurewear brand, New Dimensions Active, is proud to announce its first celebrity collaboration with Irish TV presenter, podcaster, model and DJ, Vogue Williams.
The new 12-piece collection, designed by Vogue Williams with the NDA team over the last year, is influenced by street style and includes hoodies, wind breakers, sports bras and leggings in a selection of colourways. With flashes of leopard print, hints of teal and pink with funky pops of neon, the collection exudes Vogue’s unique personal style.
Vogue spoke about the collaboration, “Would you believe this is actually the first time I’ve actively chased a brand to do a collaboration! Orla and Jeff in New Dimensions sent me one of their sets about 3 years ago and as soon as I put it on, I immediately fell in love with the brand. The touch and feel of the fabric and the quality of the designs are second to none. Plus it’s an Irish family-owned business!”
Vogue continues, “For someone who spends far too much time in gym gear, I need it to be suitable for everything from running to weight training. It needs to be squat-proof and breathable but also cool and stylish for a brunch date or wearing out and about town.”
Vogue explains, “When I’m choosing gym gear, I need material that really works with me when I’m training. I need to be comfortable but also need to feel confident and supported in the gym. I also need to invest in pieces that are long-lasting and that are going to work for my wardrobe. The New Dimensions set I got 3 years ago, it’s still going strong. No bobbles on the seams. I’ve washed it a million times and yet it’s still a set I reach for again and again.”
New Dimensions recently opened its first retail store on Dublin’s most iconic shopping street – Grafton Street. The state-of-the-art 2,227 square foot unit at the top of Grafton Street extends over 5 floors featuring a store, an event space and offices. The new store is kitted out with New Dimensions latest collections and will stock the new NDA X Vogue collection from 5th December.
Jeff Hopkins, co-founder of NDA said, “When Vogue approached us in New Dimensions we were absolutely delighted to collaborate with her. Vogue completely aligns with our ethos of ‘Get up and Move’. Not only does Vogue work out daily and preach the same messages as we do but she also inspires people to get up and move with her engaging work outs and motivating energy. From day one, Vogue has been so involved in every aspect and has been a dream to work with!”
Find out more about New Dimensions Active at https://www.newdimensionsactive.ie/.