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Benetton Kids has arrived to Grafton Street

One of our all time favourite kids clothing stores – United Colors of Benetton,  has just launch their first ever Irish standalone kids store on Grafton Street! 

We popped down to check out their summer collection, which is available in the beautiful ‘On Canvas’  concept store, mirroring the chic aesthetic of their flagship Benetton store in St Stephen’s Green Shopping Centre.

The eco-friendly store are innovating weaving techniques that cut down on waste and their Summer 2017 collection sends a strong ecological message, starting from the colors – olive green, indigo, citrus and turquoise – to the very techniques and organic cotton used to make the garments.

This summer’s “preppy with personality” looks for boys is a mini-version of a gentleman’s sartorial style. Pieces are sophisticated but with a playful attitude – bow ties are printed on the t-shirts, or worn with a mandarin-collar shirt in polka dot, stripe or mini anchor patterns. The romantic looks for little girls have a delicate princesses style.

The new summer kids collection is available from United Colors of Benetton Kids at 59 Grafton Street, Dublin 2. Let us know if you’ve checked it out for yourself. For more #DublinFashion, make sure to follow us on Twitter.



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