New Romantic, the newest obsession of the jewellery world
Allow us to introduce you to your newest jewellery obsession that is located on Drury Street in the heart of the Creative Quarter….
THE FOUNDERS STORY
“Every piece of jewellery is a reflection of our identity – a strong female identity that keeps evolving along with our designs.”
Just like the uniqueness of a gem, no two women are the same, and that certainly rings true for New Romantic founders Niamh Patten and JuileAnn Fearon.
In 2016 this dynamic pairing set about creating a jewellery brand that represented everything they admire about women’s multi-faceted personalities. And by June 2017, New Romantic had opened the doors to its first retail store on Drury Street, Dublin 2.
Inspired by her love for simple beauty, Niamh Patten, Jewellery Designer, has a very personal design philosophy—“I create what I like to wear and what I think the strong, confident women of today would like to wear”.
With over two decades of experience Niamh is extremely excited to be bringing New Romantic to the jewellery market. An inspired set of elements which tell a story through each unique piece. Her designs exude refined sophistication and edgy elegance. Above all Niamh is an intuitive designer; she has an instinctive sense of what materials will work together to create a range of styles for women who aren’t afraid to stand out.
JulieAnn Fearon is a passionate and determined businesswoman. She is the ying to Niamh’s yang you might say. Inspired by the different cultures and languages of the world, JulieAnn has brought her experience with a number of entrepreneurs, both on her home-shores of Ireland and also in China. JulieAnn was enchanted by Niamh’s vision for New Romantic and their decision to collaborate stemmed from a shared desire to celebrate both the small victories and big successes of all women.
THE BRAND STORY
“Every woman is as multi-faceted as a gem and so it’s essential to understand what works for your personality, your look and your lifestyle”
Welcome to the world of New Romantic, where they celebrate that unique combination of feminine elegance mixed with raw attitude. It’s time to unlock a collection of jewellery with countless possibilities for individual expression.
Women sparkle under different lights, the same way jewellery captures and reflects its surrounding atmosphere. We are all multi-faceted, intricate and fascinating, just like the striking individuality of a gemstone. The New Romantic collection embodies this versatility and can be carried from day to night, and everything in between, effortlessly.
Whether you want to dress dynamically or follow the ‘less is more’ mantra – New Romantic want to help you to tell your own story, in your own way.
They are truly passionate about bringing back that personal touch which nurtures their relationship with their customers – something that has been lost amidst a flurry of over commercialised brands and soulless mass marketing. With New Romantic, their customer is at the heart of what they do, in fact their customers are what inspire their collections
In 2016 Niamh Patten and JulieAnn Fearon started the adventure of creating a unique and personal jewellery collection. The belief behind it, was to design pieces of jewellery that let every woman tell their own personal story. And at the centre of their story was to use high quality elements, that represent special occasions and life milestones to the bearer, but also the small everyday achievements that so often go overlooked. The jewellery collection was to be known as New Romantic.
In fact the logo for New Romantic was carefully created in order to represent this vision symbolically. The four triangles which make up the logo, reflect the different facets of a woman’s personality as well as a deconstructed gemstone. And just as women can bring a look from day to night, the triangles have been combined to form different styles using the same key elements. Each of the shapes represents a different trait in the individual; self-confidence, ambition, generosity or kindness for example. They wanted their brand to embody how just one woman can have so many different looks and styles, whilst also showing several different sides to her personality on any given day. The connecting triangles are just like the facets of a gem too, each side a unique reflection of a woman’s shades, moods and interests, from her unique playlist to her favourite food and drink.
New Romantic aspires to cater for women who take pride in their personal style, women who will never be defined by big brands. Women who want to stand out from the crowd and embrace their individuality from head to toe.
As your life unfolds, new events, situations and experiences transpire each day, and so New Romantic has created the pieces to mark them. Whether you wish to celebrate a life changing moment, or a small achievement that means something to you and you alone, New Romantic lets you wear it with confidence and panache.
New Romantic know, as women, that every single day women may experience a range of emotions, roles and looks. Female’s can go from yoga pants, to office attire, to an LBD within 12 short hours. These days are what make us, when we peel back the layers and let our guard down. They are the beautiful moments when we are truly comfortable and at ease with ourselves. However, we rarely celebrate them, we often only feel proud about sharing our most glamourous hours or the times we hit a significant goal.
New Romantic wants women to shout about every aspect of their personalities and their achievements, and be proud of each and every element. Especially the times when we are at our most relaxed. Those lazy days give us the energy to walk tall on Monday morning, and that me-time in our favourite yoga pants make us feel more confident when we choose to rock a new look. The low key times in our lives are a fundamental part of what makes our more exciting days so incredible.
They are determined to encourage all women to celebrate and own the times when they want to enjoy being by themselves, walking without worry, diving into a new book or binging on their favourite TV show. We adore and admire that side of women, and feel it should never be hidden.
THE COLLECTION STORY
‘She’s a warrior and a rebel, who sees only beauty in truth’
A collection with definite edge, these sterling silver pieces plated with, gold, rose gold and rhodium are for women of substance. The glistening metals are shaped to capture and release the lustre of light with your every move and these unique designs will make sure you shine at every hour of the day.
Niamh Patten has created a collection that is fun, sassy and stylish, whilst being of the highest quality. Using only fine metals to create the jewellery, ensuring pieces that truly last the test of time.
This confident and edgy collection showcases contemporary glamour to the max. The brilliance and intensity of the pieces means they radiate both day and night, always re?ecting the true you. Each piece is inspired by the versatility of the modern woman; the working professional, mother, sister, friend, gym go-er, yoga lover, and of course the party girl in all of us.
Each piece has its own distinct personality, from moxie, spirit, vitality, energy to effortless panache. You can’t help but embody these traits when you try one on.
We challenge you to wear New Romantic jewelllery how you want and when you want. Its time for women to celebrate the milestones and represent the small wins.