Arnotts announces its 2021 Beauty Trends Forecast
Arnotts, home to the biggest beauty hall in Ireland, unveils the biggest beauty trends for 2021 across skincare, make-up, wellness and grooming, forecasting what is expected to take centre stage in the beauty sphere this year. Based on the expert opinion of the Arnotts beauty buying team and consumer sales and insights from the Arnotts.ie business, Arnotts presents the key trends set to dominate this year. The big beauty hitters set to lead include simplified skincare, minimal and fuss-free make-up, a focus on the eyes, nourishing skin from the inside out with beauty supplements and perfecting the “Zoom” look effortlessly.
Beauty from Within
Beauty supplements have become a wellness must-have in 2021. Make-up routines were altered during the past twelve months and the focus has shifted to extending skincare routines as a form of self-care. “We saw a 770% increase in sales following the introduction of beauty supplement brands such as The Organic Pharmacy, Advanced Nutrition Programme and The Nue Co. which joined the Beauty Hub in August. We expect this to become a staple in customer’s wellness regimens. The starting point for good skincare comes from within, beauty supplements are incredible for boosting the health of hair, skin and nails from the inside out.” Established leading skincare brands will launch skincare supplements this Spring at Arnotts to complement existing skincare collections. Launches to look forward to include leading cosmetic dermatology brands 111SKIN’s ‘Intensive Beauty Dose’ and ‘Clarity Beauty Dose’ by Dr. Alexandrides of Harley Street and Dr. Barbara Strum’s “Skin Food” and “Repair Food”. Celebrity facialist Sarah Chapman whose clients include Meghan Markle, Victoria Beckham and Gigi Hadid is also releasing skincare supplements along with Elemis, co-founded by Cork born businesswoman Noella Gabrielle.
2021 sees a continued move towards a more natural beauty approach, full coverage make-up and contouring make way for a new natural glow. With people working from home over the past year, we have witnessed a change of habits. The time once designated to long commutes has been replaced with new beauty regimes. Customers are upgrading their skincare brands, concentrating on the power of the ingredients and combining this with minimal make-up. Make-up with skincare benefits has seen CC creams, BB creams, concealers and tinted moisturisers now appear as staples to achieve this “no make-up make-up” look.
Buy Less and Buy Better
Customers are curating an edit of skincare by investing in hard-working products that offer high-performing visible results. From skincare ‘selfie’ trends to new skincare rituals, customers are building an at-home salon worthy supply of key products and devices. As a result, the Arnotts skincare business grew by 376% last year online! Customers are turning to ingredient-focused products such as Niacinamide which saw a website search increase by 700% in the past year. Other new popular ingredients customers are searching and shopping in 2021 so far include Polyglutamic, Succinic Acid and Tranexamic, as well as more established ingredients notably, Vitamin C, Retinol, Hyaluronic Acid, Cermide, Squalene and Glycerin. Arnotts incredible brands at the forefront of skincare include Kate Somerville, Kiehls, Sunday Riley, Tata Harper, IT Cosmetics, Sarah Chapman, Omorovicza, The Ordinary, Clarins, Clinique, Bobbi Brown, Nunaïa, YSL beauty, Chanel, Elizabeth Arden, REN and the latest arrivals Augustinus Bader and Dr. Barbara Strum. Irish skincare brands leading the charge include Jennifer Rock’s Skingredients brand and Sonia Deasy’s Pestle and Mortar, who achieved +300% increase online which is a fantastic achievement in a pandemic and a testament to the efficacy of their products.
It’s All About the Eyes
With face coverings continuing to be a necessity for 2021, the eyes are the main focus. From defined brows to lush lashes it really is all about the eyes. Eye creams, defining eyeliners, push up mascaras and an array of ever popular eye palettes all add to this eye focus. Customers are updating their beauty arsenal with products that will hydrate, smooth and brighten the eye, addressing common concerns like puffiness, dark circles and fine lines. As we continue with DIY beauty maintenance at home, lash and brow tinting products are now becoming a new necessity. “Mascara is the new lipstick”. Mascara sales have soared. Charlotte Tilbury’s Pillowtalk Push Up mascara leads the way since its launch last September. TooFaced, Hourglass, Urban Decay, Lancôme, Laura Mercier and NARS are also some of the most popular mascara brands in Arnotts.
At Home Discovery
The way in which customers are discovering and testing new make-up, skincare and fragrances has changed. With tester and sample options, in most cases, now unavailable we’ve seen brands like Sunday Riley, Kate Somerville and the latest new launch at Arnotts, Dr. Barbara Sturm adapting with the creation of discovery kits and targeted skincare kits, offering a fantastic way for customers to experiment and trial new products before committing to the full size products.
Zoom and virtual calls are not going anywhere for 2021 and we can expect customers to become au-fait with getting ‘zoom ready’ effortlessly with products that are simple to use. Multi-purpose products that can be used for cheeks, lips and lids are expected to be sought after. From a bright-coloured lipstick, a pop of blush or bronzer, an application of mascara; customers will turn products that give the face some definition on screen.
Arnotts is Home to the biggest beauty hall in Ireland and over 180 brands, discover the Arnotts beauty trends and very best brands in beauty online at Arnotts.ie