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H&M Fall 2023: A Journey Through Opulent Romance

For H&M Fall 2023, Baroque meets neo-noir with romantic, opulent silhouettes mixing with faux leather looks and denim, inspired by the late 1990s. Power shoulders, narrow waists and elongated lines feature among the strong suiting, long dresses, and statement tops. Sheer fabrics, lace, lingerie details and pearl embellishments elevate each piece spectacularly, while a neutral colour palette of black, silver, earth tones and off-whites keep the tone sophisticated. The collection launches on 14th September 2023 and will be available in selected stores worldwide and online at

The journey of H&M’s Fall 2023 collection spans the romanticism of the Baroque era but is firmly rooted in the here and now, with a fiercely modern attitude. Long lines of power suits and leggings contrast with billowing volume in ruffled hems, oversized tie-neck tops, and wide-leg jeans. Transparency is key, evoking a sensual spirit and employing lingerie details in a new way. Set against sleek faux leather or decorative details, the look is both streamlined and opulent.

Key pieces include trouser suits, long dresses, maxi denim skirts and embellished tops. Elevated feminine details such as pearls, bows, flounces and pintucks are juxtaposed with studded and heavy metal detailed accessories and shoes. A slight equestrian touch with boots ground the romanticism, as does denim and hoodies for a bit of street style edge.

“Our main source of inspiration came from visually stunning films. The collection is a stylish mix of historic references but with a fiercely modern attitude. It’s our contemporary interpretation of romanticism”, says Eliana Masgalos, Concept Designer at H&M. 

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