From Slump to Supercharged: Holland & Barrett Launches Energy Solutions for Modern Living

Holland & Barrett, Europe’s leading health and wellness retailer, has launched a new nationwide campaign to help customers in Ireland support both mental and physical energy throughout the day. With an exciting range of products, in-store advice, and energising wellness experiences, H&B is empowering people across Ireland to support their focus, movement, and rest. This holistic range is designed to meet every energy need, guiding customers from first light to lights out. 

From natural caffeine alternatives and adaptogen-rich smoothies to protein-packed snacks and cognitive supplements, the new energy range offers tailored solutions to meet the diverse energy needs of modern lifestyles.

Aisling Larkin, Food and Wellness Strategist said: “Holland & Barrett’s new energy range, featuring targeted B-vitamin complexes, adaptogens for stress resilience, and plant-based proteins for steady energy, provides the foundation to carry you through the day. Sustained energy isn’t about quick fixes; it’s about fuelling your body and mind for lasting vitality. For me, it’s about behaviour change. When we shift our mindset and create environments that support us, we take back control. Combining these energy solutions with mindful choices allows us to create systems that keep us energised from morning to night.” 

The campaign launch is supported by H&B’s Energy Squad across the retailer’s 69 stores in Ireland, with in-store and online advisors trained to provide personalised energy solutions for every customer. With products designed to meet every energy need

The new range includes Holland & Barrett Energy Superfood Blend 150g, featuring natural caffeine from pineapple, greens, ginseng, cordyceps, and EnXtra™ from Alpinia galangal. It also features BetterYou Boost Daily Vitamins B12 Oral Spray (25ml), PerfectTed Matcha Energy Drinks, and H&B’s TriActive Apple & Blueberry Protein Smoothie, which offers 24g of protein along with zinc, magnesium, and creatine to support physical performance during short bursts of high-intensity exercise.

Erica Bracken, Yoga Teacher, added: ‘Energy isn’t just something we get, it’s something we cultivate through movement, breath, and the way we nourish ourselves. I love that Holland & Barrett is encouraging people to look at energy more holistically, not just with supplements, but with rituals, routines, and mindful practices that support both body and mind. It’s about feeling grounded, focused, and fully charged from the inside out.”