From Borough Market to South William Street: London’s Viral Chocolate Strawberry Craze Lands in Dublin

The TikTok-famous treat that’s taken over Borough Market arrives in Dublin just in time for summer – with a local twist of Wexford strawberries and indulgent Swiss chocolate.

Dublin, Ireland – June 2025 – Dublin’s dessert scene is set for a sweet shake-up with the arrival of Strawberry & Co., a limited-time pop-up opening today (Monday June 16th) at the Powerscourt Townhouse Centre on South William Street.

Directly inspired by the viral chocolate strawberry stalls at London’s Borough Market, Strawberry & Co. brings the same sense of spectacle and indulgence to Ireland – but with a refined, Irish twist. Here, it’s all about hand-picked Wexford strawberries lavishly drizzled in flowing Swiss chocolate, prepared fresh in front of you from a mesmerising chocolate fountain.

The pop-up will operate daily from 11am until sold out, and run through summer 2025 only, wrapping up at the end of August. 

Strawberry & Co. is a locally owned concept reimagining the global dessert trend that’s taken cities like London and Dubai by storm. From TikToks racking up millions of views to queues stretching through Borough Market, chocolate-drenched strawberries are a worldwide obsession – and now, Dublin has its own take.

Each signature cup includes 200g of Wexford strawberries and is priced from €9.50. Whether you choose the flowing Swiss chocolate, pistachio cream or lime-marinated berries with Madagascan vanilla Chantilly, it’s impossible to take a bad photo. Every portion is finished live in front of guests – equal parts dessert and performance.

Pastry chef Ludovic Lantier, the renowned French talent behind the Strawberry & Co. menu, said:

“We’ve all seen the queues at Borough Market and elsewhere overseas for these and the buzz on TikTok, but we wanted to elevate that concept with beautiful Irish strawberries and a more refined finish. The menu is playful, luxurious, and simply delicious!”

“There’s something timeless about strawberries and chocolate, but this is about more than nostalgia. It’s about joy, indulgence, and creating a little moment of magic in the middle of your day.”

“I wanted the menu to feel decadent but fresh. We use real ingredients, local produce, and everything is finished on the spot for maximum impact. It’s that blend of craft and fun that makes Strawberry & Co. so special. Watching the dramatic pour of the chocolate over them after you order really sets the mouth watering! They are just incredibly delicious and made ready for Instagram!”

Whether you’re after a treat, a TikTok moment, or just something seriously delicious on a sunny afternoon, this is the Dublin pop-up you’ll be hearing about all summer.