SCATTER MY ASHES AT BERGDORF’S REVIEW & COMPETITION
One of my favorite things about my hometown of New York at Christmas is to spend a hefty amount of time looking at the Christmas windows at Bergdorf Goodman on 5th Avenue. The Bergdorf windows are fantastic year ‘round, but at Christmas they are spectacular. It is easy to ignore cold feet and face and to get lost totally in their magic.
The windows (specifically the creation of the Christmas 2011 windows) are a feature of the flashy documentary Scatter My Ashes at Bergdorf’s. They are high on the “to see” lists of Christmas features in the city in December. The windows allow everyone to feel a part of the institution that is Bergdorf Goodman, luxury department store.
Scatter My Ashes at Bergdorf’s is a fun, if disjointed romp through the halls of this hallowed department store. It’s like every glossy magazine come to life on screen.
The film champions the idea that a store like Bergdorf’s allows for the American dream to continue and to inspire; stores like this give people something to aim for, be it a perfect pair of shoes or a $10,000 dress. The idea that the American Dream is tied up in department stores like Bergdorf’s is only true if the American dream is based on pure materialism. And perhaps it is. The modern American dream has gone beyond simply, “anyone can be or do anything in this country, no matter who they are or where they’re from.” This film, and stores like Bergdorf’s, speaks to the twenty-first century dream that is crammed with visions of eeeking into the 1%.
In a relatively quick period of time (20-30 years), fashion has become more accessible and people of every ilk are versed in the fashion of the day. Whether it’s simply knowing a few designer names or actually owning an item from a designer label, luxury goods do seem within reach. Buying a designer piece is an attainable goal that many of my friends work towards. Some see that as shallow, but fashion is artistic and creative expression focused on aiding individual self-expression. And it’s just plain fun.
I particularly enjoyed all the historical elements shown in the film. Bergdorf’s does have a place in the history of 5th Avenue, and therefore the city of New York. The fact that it stands on the site of one of the Vanderbilt mansions, and that it was built to compliment the Plaza hotel to it’s North and the Savoy to its East are fun facts that add to its overall allure.
Bergdorf’s is an elegant building with a proud history that has been, and does remain, one of the most luxurious stores in the world. It is fun to see the playfulness and creative energy that goes into keeping its brand relevant.
The film is fun and frivolous in that way. It allows a glimpse into this very privileged world. How far you choose to partake in this world depends how much of your life you want to devote to making the money that can get you there. Or, you could simply be an admirer on the streets of 5th Ave taking in the splendor of the windows.
Part of me feels mighty cynical about the whole idea of fashion and a department store that caters to the super rich being discussed in a documentary. However, fashion, celebrity and money are now, more than ever, a massive part of our culture. People may turn up their noses at the idea that people find this kind of thing important, but it would be ignorant to assume that no one does. I, for one, do see the art in fashion, and I enjoy the fun of it all. Frivolity is an important part of enjoying life. If you enjoy it too, then you’ll enjoy the film. Put on your red lipstick and buy a ticket.
Anne Gill, Irish American Breakfast
Scatter My Ashes at Bergdorf’s will be showing at The Lighthouse Cinema, Market Square, Smithfield, Dublin 7 from Friday the 6th-12th December .
Check out the trailer and show times here: http://bit.ly/1caCUJT
Thanks to The Lighthouse Cinema we have two pairs of tickets to give away to see Scatter My Ashes at Bergdorf’s this Friday at 20.20. Check out our Dublin Town.ie Twitter and Dublin Fashion Festival Twitter to find out how you can enter!