Gym+Coffee Pop-Up in Arnotts
Irish athleisure brand Gym+Coffee launches it’s first Dublin City Centre pop-up in Arnotts Department Store on September 10th
Arnotts ground level will become home to Gym+Coffee’s first pop-up from September 10th until October 14th, housing the full brand’s range. Endorsers of the Irish athleisure brand include famous faces like Bodycoach Joe Wicks, Brian O’Driscoll, Kathryn Thomas, Niamh Cullen and Nicky Byrne, who have all been seen sporting the brand.
The name ‘Gym+Coffee’ apparently comes up in question all of the time. According to the brand, it’s a new-age twist on the old Superman line. Is it a gym? Is it a cafe? No, it’s a…clothing brand. They admit it’s a tad unusual, but the reason behind it is simple. Gym + Coffee is an equation they believe leads to a fulfilling life. Gym represents the physical aspect. Coffee stands for the sociable side. The + is about finding the balance that brings it all together.
Founded by three friends, Diarmuid McSweeney, Karl Swaine and Niall Horgan in January 2017, the aim was to create a brand and community that represents the growing active lifestyle in Ireland. Although fashion is at the forefront of the Gym+Coffee brand their ethos encompasses a whole lifestyle. Their mission is to encourage people to #MakeLifeRicher by adopting a lifestyle that balances healthy living with an active social life.
The brand, which has become synonymous with high-quality gym gear and an emphasis on a balanced lifestyle of work and play, is excited to launch the 5-week pop-up shop at one of the country’s most prestigious shopping destinations.
The brand ensures this will be much more than a shopping experience, and has confirmed that the pop-up will host a range of events including a brand-new product launch as well as some fun activities throughout its residency at Arnotts.