Gino’s Gelato Goes Green!

Family-owned Irish business Gino’s Gelato is going green having swapped 90% of its packaging for sustainable alternatives, and aims to be 100% sustainable by 2020.

Your favourite treat just became guilt-free.

Understanding the hazards that come hand in hand with consuming plastic, Gino Gelato‘s has been making moves over the past 12 months to be a more eco-friendly option for consumers by swapping around 5 million plastic spoons, tubs, cups and waffle and crepe containers with fully biodegradable replacements.

Gino’s founders Jonathan Kirwan and Anthony Murphy were eager to make their already large mark a more positive one by changing Gino’s Gelato environmental footprint. Jonathan watched a documentary on plastic waste in the oceans and how it is affecting beaches in Southern Asia, and after tackling recycling in his own home, Jonathan realised he needed to tackle the issue within the business.

Gino’s Gelato CSR mission is to be a leading sustainable, ethical Irish business. Using organic Irish milk, from The Village Dairy in Carlow, the quality and origin of the milk is hugely important to the Gino’s Gelato offering. They believe that its happy Irish cows that make the gelato so special.

“Overall we want our customers to know that choosing Gino’s this summer, means choosing a guilt-free, Irish treat,” says founder Jonathan Kirwan. “Happy staff, happy cows, happy customers, saving the planet each day. Not a bad day’s work.”