For those of you who haven’t already discovered it, Easons recently launched a new department called Easonology. Easonology is the study of the questioning mind. The new department is aimed at stimulating the mind to do better, to do more, to find out, to achieve, to learn, to create, to solve & to win.
Easonology is made up of three zones: Create, Discover & Challenge.
This zone offers products, books and experiences related to making, creativity, crafting, passions and hobbies. The graffiti wall in the O’ Connell Street store gives you the perfect opportunity to get creative.
This Zone features books, products & experiences related to exploration, science, nature and technology.
This zone offers books, products and experiences related to brain development, problem solving and gaming.
Brand NEW App
Easons have also developed a new ipad App as part of the new Easonology department called “Eason: Play with Maths” which is a maths game designed for 6-8 year olds.
I visited the O’ Connell Street Store shortly after the new Easonology department was launched. I have to say I was fascinated by some of the puzzles and brain training games I came across. The Artist inside me was particularly impressed with the large Graffiti Wall they have in store which allows you to virtually spray paint any design which you can share through social media or get printed on a T-Shirt there in store. You literally could spend hours in store exploring the different puzzles, books and games.
The decor of the Easonology section in O’ Connell street is quite cool with each zone having it’s own colour and blue LED lighting on the floor that look a little like laser beams which gives a futuristic vibe to the store. Every element has been designed to stimulate the mind, from a Graffiti wall to an interactive app station and fully configurable cube tables. Why not check it out for yourselves in this video.
Easons are currently offering 10% off all Easonology Stock. Download the voucher here