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Georges Kern and his team carried on the rich tradition that began with Léon Breitling in a small workshop in St. Imier in 1884. The product portfolio was restructured around the brand’s three historic universes: Air, Land and Sea. Breitling redefined itself as “a generalist Swiss watch brand offering a…

Georges Kern and his team carried on the rich tradition that began with Léon Breitling in a small workshop in St. Imier in 1884. The product portfolio was restructured around the brand’s three historic universes: Air, Land and Sea. Breitling redefined itself as “a generalist Swiss watch brand offering a cool, informal and inclusive alternative” to traditional watchmakers.